Product Name Localization 

Ludejo

Product Name Localization 

The Ford Pinto… name localization could not help exploding gas tanks… Product Name Localization In 2013, KIA, the Korean car manufacturer released the KIA Provo model in the UK. They decided against releasing it for sale in Northern Ireland when it was pointed out that “Provo” is a name associated with the Provisional IRA. (Ironically

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My crowdfunding adventure!

Today I would like to write an article about how we managed to get expansion capital for Ludejo. As most of you know: we started from scratch last May. Ludejo is born out of the idea that better business actually can be done if we make knowledge and information available in many different ways to

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The Localization Paradox – ATC 2017 – London

ATC 2017  The Localization Paradox “The localization industry is fighting against nationalistic protectionism while simultaneously fighting for nationalistic exceptionalism” This morning I am going to propose the elements which one day will make an interesting thesis. Due to the shift in global socio-political movements, towards isolationism and nationalistic protectionism, we, in the localization industry are

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Why the competitor is irrelevant…

Ever since I have been working in the localisation industry (11 years now), I have been wondering what is going on here… You see, I ‘ve been working in different industries: the fashion industry, the software industry, communication, trading, etc, etc (Yes I am a curious person, so I walked around in many different professional

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Networking being an introverted person

First of all, let’s answer the question why we network anyway. We can network for many different reasons, but on a “bright sunshiny day” we decided this would add value to our business. We discovered that with more social interaction, we increase the trust we have in the other person. We know more about each

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Why playing (at work) motivates.

While working in my room at Ludejo, I heard loud laughters in the other office. Of course intrigued I took a look to see what was going on. My colleagues were playing a game! They had made a small ball of aluminium foil, which they tried to throw into a bin for 25 points, a

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