Copywriting your way into people’s hearts and minds!
Copywriting is one of the most essential elements of effective online marketing. At Ludejo the lines between copywriting and transcreation (and creative adaption of localised texts) are blurred lines.
“Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
At Ludejo, we focus on creating content that attracts attention, create momentum, and eventually leads to a sale of a product or service. It focuses on such areas as:
- what is being sold
- to whom
- how it is viewed by customers in the marketplace
- the local competitive landscape, and
- global brand considerations.
We consider all angles during the creation and adaptation phase, including literal, conceptual, creative, and cultural aspects in order to produce a text (written or spoken) that benefits your brand. These texts are used to attract attention and create momentum for your product or service.
With the specific choice of media channels (written/audio/animated/graphic/visual) increasingly becoming a local choice and with different regulations applying in different markets, global brands need to adopt innovative approaches in response to the ever-changing media landscape. We know what works where and we will make it work for you. With our team of trusted copywriters, translators, and access to Ludejo Studios we have every channel covered for you!
Would you like to get assistance with your copywriting work?
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