Translation and Localization

First, let me explain that there are several, interrelated terms each with different meanings. There are many ways to transfer knowledge and information from one language to another. When we speak of translation, this refers to the basic transfer of text from language X to language Y. A technical manual is a good example of this. “You press the red button”, is translated as “U drukt op de rode knop”.

Of course, there is a nuance here because language is sensitive. The readers are not all the same and this difference can also affect the precise message that needs to be relayed.

Localization: this refers to the conversion of one language into another while taking culture, background, and the location of the reader/user into account. A website and e-Learning need to be localized. In other words, it is not just about the message but also about the way in which the recipient perceives it.

A step further: transcreation: this is where a simple translation of the text is no longer sufficient. The only concern is the underlying message of the text; what is the best way to convey the message I am trying to get across?

What can we do for your department, company or institute?

We translate and localize in approximately 40 language combinations. This is always carried out by a translator and a proofreader (someone who checks the translated text for consistency and errors) who are assigned to work on your text. Just to give you an impression: a translator translates an average of between 2500 and 3000 words per day, and a proofreader reviews about 1500 words per hour. Our project managers coordinate your project carefully and ensure that it is delivered to you on time. Our project managers also conduct a final quality review of your project before delivery, just to make sure the i’s are dotted and the t’s are crossed. Literally…

The project manager is your contact person. You can discuss the appropriate “tone of voice” with them and you can also discuss a list of preferential terms (which we call a term base).

In our software we build a translation memory, which allows you to maintain consistency, also with the next assignment. This is also less expensive, because once it has been translated, it doesn’t have to be translated again and only needs to be checked to make sure it is used correctly in any sentence.